Rooted Goods Co.

Wellness, Wrapped and Rooted.

Elderberry, sea moss, black seed, warm teas and rich soaps — the cold-season shelf, gathered and gift-ready. Mind · Body · Wellness.

Shop Winter Wellness

WINTER SALE OPEN — UP TO 33% OFF — FREE SHIPPING ON ORDERS $50+

Sets Built for Giving

Bundles wrapped and ready — the gift shelf.

Cold Season Shelf — Winter Wellness Bundle

Cold Season Shelf — Winter Wellness Bundle

Sale price  $45.95 Regular price  $64.95

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Cold Season Shelf — Winter Wellness Bundle

Crown & Skin Gift Set — Winter Wellness Bundle

Crown & Skin Gift Set — Winter Wellness Bundle

Sale price  $35.95 Regular price  $50.95

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Crown & Skin Gift Set — Winter Wellness Bundle

The Gummy Shelf

Daily wellness in a chew.

Sea Moss Gummies — Irish Sea Moss, Bladderwrack, Burdock Root, Elderberry & Black Seed Oil, 60 Gummies

Sea Moss Gummies — Irish Sea Moss, Bladderwrack, Burdock Root, Elderberry & Black Seed Oil, 60 Gummies

$27.95

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Sea Moss Gummies — Irish Sea Moss, Bladderwrack, Burdock Root, Elderberry & Black Seed Oil, 60 Gummies

Sea Moss Gummies — Bladderwrack, Ashwagandha & Black Seed Oil, 30 Gummies

Sea Moss Gummies — Bladderwrack, Ashwagandha & Black Seed Oil, 30 Gummies

$24.95

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Sea Moss Gummies — Bladderwrack, Ashwagandha & Black Seed Oil, 30 Gummies

Mushroom Gummies — Focus

Mushroom Gummies — Focus

$27.95

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Mushroom Gummies — Focus

Elderberry Gummies — Black Elderberry, 60 Gummies

Elderberry Gummies — Black Elderberry, 60 Gummies

$18.94

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Elderberry Gummies — Black Elderberry, 60 Gummies

From the Earth Up

Roots, leaves, and teas — the raw goods, the way they came out of the ground.

Dried Elderberries — Organic, 4 oz

Dried Elderberries — Organic, 4 oz

Sale price  $11.95 Regular price  $17.95

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Dried Elderberries — Organic, 4 oz

Burdock Root — Organic, Cut & Sifted, 4 oz

Burdock Root — Organic, Cut & Sifted, 4 oz

Sale price  $11.95 Regular price  $17.95

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Burdock Root — Organic, Cut & Sifted, 4 oz

Black Seed Oil — Cold-Pressed, 4 oz

Black Seed Oil — Cold-Pressed, 4 oz

Sale price  $19.95 Regular price  $28.95

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Black Seed Oil — Cold-Pressed, 4 oz

Dried Sea Moss — Atlantic Irish Moss, 4 oz

Dried Sea Moss — Atlantic Irish Moss, 4 oz

Sale price  $14.95 Regular price  $21.95

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Dried Sea Moss — Atlantic Irish Moss, 4 oz

Moringa Leaf — Powder & Capsules

Moringa Leaf — Powder & Capsules

Sale price  $24.95 Regular price  $35.95

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Moringa Leaf — Powder & Capsules

Leaf powder, 1 lb

Spirulina Powder — Organic, 1 lb

Spirulina Powder — Organic, 1 lb

Sale price  $29.95 Regular price  $42.95

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Spirulina Powder — Organic, 1 lb

Body

Capsules, oils, and softgels — the daily ritual shelf.

Sea Moss Capsules — Irish Sea Moss, 60 Capsules

Sea Moss Capsules — Irish Sea Moss, 60 Capsules

$35.90

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Sea Moss Capsules — Irish Sea Moss, 60 Capsules

Spirulina Capsules — Organic, 8.4 oz Bottle

Spirulina Capsules — Organic, 8.4 oz Bottle

$12.95

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Spirulina Capsules — Organic, 8.4 oz Bottle

Black Seed Oil Softgels — Cold-Pressed, 60 Softgels

Black Seed Oil Softgels — Cold-Pressed, 60 Softgels

$43.20

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Black Seed Oil Softgels — Cold-Pressed, 60 Softgels

Moringa Capsules — Organic Leaf, 800 mg

Moringa Capsules — Organic Leaf, 800 mg

$22.99

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Moringa Capsules — Organic Leaf, 800 mg

Sea Moss 25-in-1 — Daily Blend Capsules, 120 Capsules

Sea Moss 25-in-1 — Daily Blend Capsules, 120 Capsules

$29.95

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Sea Moss 25-in-1 — Daily Blend Capsules, 120 Capsules

Wash Like They Did

Soaps, butters, and oils from Africa — every one names the country it comes from.

West African Black Soap Paste — Ghana, 16 oz

West African Black Soap Paste — Ghana, 16 oz

$23.95

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West African Black Soap Paste — Ghana, 16 oz

Aloe Vera Natural Liquid Gel — South Africa, 4 oz

Aloe Vera Natural Liquid Gel — South Africa, 4 oz

$11.95

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Aloe Vera Natural Liquid Gel — South Africa, 4 oz

West African Black Soap Paste — Ghana, 8 oz

West African Black Soap Paste — Ghana, 8 oz

$13.95

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West African Black Soap Paste — Ghana, 8 oz

Moroccan Mud — Morocco, 4 oz

Moroccan Mud — Morocco, 4 oz

$20.95

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Moroccan Mud — Morocco, 4 oz

Authentic African Black Soap — Ghana, 6 oz Bar

Authentic African Black Soap — Ghana, 6 oz Bar

Sale price  $7.95 Regular price  $11.95

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Authentic African Black Soap — Ghana, 6 oz Bar

Single bar, 6 oz

Dudu-Osun African Black Soap — Nigeria, 5¼ oz Bar

Dudu-Osun African Black Soap — Nigeria, 5¼ oz Bar

Sale price  $7.95 Regular price  $11.95

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Dudu-Osun African Black Soap — Nigeria, 5¼ oz Bar

Madina Shea Butter & Aloe Vera Soap — 3½ oz Bar

Madina Shea Butter & Aloe Vera Soap — 3½ oz Bar

Sale price  $7.95 Regular price  $11.95

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Madina Shea Butter & Aloe Vera Soap — 3½ oz Bar

Sunaroma Conditioning Goat’s Milk Soap — 8 oz Bar

Sunaroma Conditioning Goat’s Milk Soap — 8 oz Bar

Sale price  $12.95 Regular price  $18.95

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Sunaroma Conditioning Goat’s Milk Soap — 8 oz Bar

Butters, Oils & Hair

Butters, oils, and the chebe line — for skin and hair.

Rosemary Mint Chebe Shampoo & Conditioner Set — Chad

Rosemary Mint Chebe Shampoo & Conditioner Set — Chad

$34.95

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Rosemary Mint Chebe Shampoo & Conditioner Set — Chad

Chebe Hair Pomade — Chad, 8 oz

Chebe Hair Pomade — Chad, 8 oz

$19.95

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Chebe Hair Pomade — Chad, 8 oz

Chebe & Karkar Hair Oil — Chad

Chebe & Karkar Hair Oil — Chad

$14.95

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Chebe & Karkar Hair Oil — Chad

Chebe Powder — Chad, 1 oz

Chebe Powder — Chad, 1 oz

$15.95

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Chebe Powder — Chad, 1 oz

Cocoa Butter — Ghana, 4 oz

Cocoa Butter — Ghana, 4 oz

$17.95

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Cocoa Butter — Ghana, 4 oz

Unrefined Shea Butter — Ghana, 1 lb

Unrefined Shea Butter — Ghana, 1 lb

$24.95

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Unrefined Shea Butter — Ghana, 1 lb

100% Natural African Shea Butter — Ghana, 28 oz

100% Natural African Shea Butter — Ghana, 28 oz

$34.95

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100% Natural African Shea Butter — Ghana, 28 oz

Aloe Butter — South Africa, 4 oz

Aloe Butter — South Africa, 4 oz

$20.95

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Aloe Butter — South Africa, 4 oz

Organic Argan Oil — Morocco, 4 oz

Organic Argan Oil — Morocco, 4 oz

$59.95

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Organic Argan Oil — Morocco, 4 oz

Shea Nut Oil — Mali, 4 oz

Shea Nut Oil — Mali, 4 oz

$23.95

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Shea Nut Oil — Mali, 4 oz

Baobab Oil — Zambia, 4 oz

Baobab Oil — Zambia, 4 oz

$29.95

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Baobab Oil — Zambia, 4 oz

The Sweet Shelf

Chews and candies made the old way.

Ginger Chews — 8 oz Bag

Ginger Chews — 8 oz Bag

$6.95

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Ginger Chews — 8 oz Bag

Original

Elderberry Zinc Herbalozenges — 18 Lozenges

Elderberry Zinc Herbalozenges — 18 Lozenges

$5.95

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Elderberry Zinc Herbalozenges — 18 Lozenges

Ginger Chews — 3 Pack, 5 oz Bags

Ginger Chews — 3 Pack, 5 oz Bags

$8.95

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Ginger Chews — 3 Pack, 5 oz Bags

Organic Chewy Candies — 3 Pack, 5 oz Bags

Organic Chewy Candies — 3 Pack, 5 oz Bags

$8.95

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Organic Chewy Candies — 3 Pack, 5 oz Bags

Ancient Elements

Old elements, still earning their shelf space.

Organic Matcha Green Tea — 4 oz

Organic Matcha Green Tea — 4 oz

Sale price  $29.95 Regular price  $42.95

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Organic Matcha Green Tea — 4 oz

Organic Sencha Green Tea — 4 oz

Organic Sencha Green Tea — 4 oz

Sale price  $18.95 Regular price  $27.95

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Organic Sencha Green Tea — 4 oz

Free shipping on orders $50 and up — $8 under that. Everything is packed to order in small batches and ships in 5–7 business days. The Rooted Goods Promise: if it isn't right, tell us and we'll make it right. Plain and simple.

Our Roots

The earth already made exactly what your body needs.

Sea moss comes up out of the ocean. Black seed comes straight out of the dirt. Roots get dug, herbs get dried, and oils get pressed strong. That is the whole recipe.

Nothing watered down. Nothing added that doesn’t belong. Just good, strong goods, made the exact way they’ve always been made, ready for your every day.

Mind · Body · Wellness.

The Journey

I'm Antwan Williams. Born and raised in California — but every root I have runs to Louisiana. That's where all my family comes from.

For years I made my living on the road, and the road will feed you wrong if you let it. Truck-stop food, no sleep, no movement. My health slid, year after year.

This journey started back around COVID — COVID played a big part in it, along with being diagnosed as a pre-diabetic. That's when I knew something had to change.

I wasn't accepting that. I went back to holistic herbs — the old staples my people have always used — real food, and moving my body again. And I brought myself back out of the pre-diabetic range. That's my story, and I'm still living it every day.

I'm also the family historian — years spent tracing our Louisiana Creole roots, because knowing where you come from is part of being well. Rooted Goods is where those two roads meet: the real goods, honestly labeled, from a real person who answers for them.

Nothing here is medicine, and I'm not promising anybody the result I got. This is my shelf — the same kind of goods I use myself.

— Antwan